You have used the most important Design principle (Primary-Eye-Impact-Area) - leading the eye from top left to bottom right. Look closer at the overall design's type hierarchy, esp. between middle text and contact info - try reducing one. Also right justify text to give the overall design balance. The type is readable, although did adjust the horizontal 'SFI' text? Do you want to have another go at this ad?
You have used the most important Design principle (Primary-Eye-Impact-Area) - leading the eye from top left to bottom right. Look closer at the overall design's type hierarchy, esp. between middle text and contact info - try reducing one. Also right justify text to give the overall design balance. The type is readable, although did adjust the horizontal 'SFI' text? Do you want to have another go at this ad?
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